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pam perry branding secrets

From Christian Retailing Magazine: Feature on Pam Perry

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Pam Perry among best social-media specialists		 PDF Print E-mail
Thursday, 16 December 2010 03:58 PM EST

Pam Perry

Christian publishing marketing consultant Pam Perry has been named one of the country's best social-media specialists.

She was a Top 100 Winner in a competition by the home-based business Web site StartUpNation.com, which identified Perry's Detroit-based Ministry Marketing Solutions among "the outstanding unsung heroes of our economy—home-based entrepreneurs."

A former public relations officer with The Salvation Army, Perry founded her own agency in 2000 to help predominantly African-American churches, authors and artists promote their events and releases.

A few years ago she began to focus more on helping clients understand how to use social media, from blogs and Facebook to YouTube. In addition to helping run promotional campaigns and events, she teaches churches and individuals how to maintain their own online presence.

"Publishers have been putting more responsibility onto authors to promote their books, but many of them don't know how to do it," she said. "They don't know about blogging and podcasts."

Perry said that following blogs and online updates, she believed that "video will be the next big thing ... not highly produced, but the slice-of-life type of things, with a mobile phone."

 

 

Pick the Brains of these Branding/Marketing Superstars for Authors

10 Branding Tips by Pam Perry, PR Coach

 

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1. Hire a graphics firm and PR coach to brand you and help you develop all collateral materials (web, stationery, logo, cards, postcards, brochures) Have your coach help you with the tagline, mission statement, elevator pitch, newsletters, letters, project sheets, bios, firm description, etc.) to coincide with the brand and your message.

2. Develop a timetable/calendar of outreach to the media and social media: What to do daily, weekly, monthly. See my Synergy Energy book.

3. Regularly write and distribute news releases to the media and places live PRWeb.com and BlackPR.com

4. Participate (attend, speak, host, present, show) in at least two national and local industry conferences. (hear below)

5. Have an opt-in box on your website and send out regular autorepsonders. .

6. Get known for expertise by writing articles, blogging, doing teleseminars and speaking at organizations events (even if for free!)

7. Develop tip sheets about your Unqiueness! What makes your different and what are your BENEFITS! Include these differentiating tips as the basis for all your branding statements.

8. Post your calendar of events and appearances on your website/blog with links.

9. Promote via social media your appearances before and after each event.

 10. Optimize your website to be informational based so that search engines can find you, and clients can read material that shows your expertise.

 
Branding is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition but also the perceived value. Do these 10 tips for your branding elements and become a BRANDING SUPERSTAR!

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