Have you authored a book, info product or program?  

Are you planning to?

WE CAN HELP YOU UNLOCK THE

SUPERSTAR IN YOU!

What_Unlocks_You-_(HD).mp4 Watch on Posterous

Do you want to get your book out there, help lots of people, make more money and land lucrative speaking engagements and other opportunities?

Of course you do.

To cut to the chase => go here: www.LaunchLikeaSuperstar.com

At www.LaunchLikeaSuperstar.com you’ll discover:

Fast Start Training

Module 1: Plan Like A Superstar

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Audio_Video_tools.pdf Download this file

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Why WHAT You Say When Someone Comes to Your Site Can increase Your Sales and Profits  (www.pamperrypr.com)

One of the great things about having a website is giving people who want to find out about your business a place to ‘visit’ when they are online.  When prospects and existing customers can find out about you and what you have to offer, when they can come to your location and see what specials are available, it is bound to increase foot traffic and telephone calls even in today’s very competitive business environment.

In some cases, you may have someone working with you to ensure that your website is seen in the search engines when people in your city are looking for the product or service that you offer.  This is yet another good thing about having a website with good information on it. 

But one of the most important things to have on your website is the best reason to shop with you.  Marketers call this a “unique selling proposition,” or USP.   If you were to look at search engines for this subject, you would find a wealth of information on how it works in businesses.  Basically, when somebody visits your website, they should leave with the impression of why they should shop with you and not your competition.  It states in a very positive fashion what makes you important and ‘unique.’

Although being ‘unique’ is important, your USP should be stated in terms that matter to your customers.  In other words, you can say that all of your employees have PhD degrees, but if that fact has nothing to do with what the customer is going to buy from you, it does not make a good USP.  You will see this with both large and small companies alike.

For example, the large company Wal-Mart states their USP in these terms: “Low Prices everyday.”   But price is not the only way to write a USP.  Nordstrom’s, on the other hand, emphasizes quality and service.  The most important thing to do is to make sure that you understand what really motivates people to buy from you, and use that in your USP.

Writing your USP does take time and creativity, but when it is done right customers have something in mind about you that matters to them.  When they think of you, they are thinking of the reason they should buy from you.  But writing them does not come natural.  If big companies like Wal-Mart and Nordstrom pay advertising agencies to come up with slogans, campaigns and USPs, you can bet they are important.

However, you may not have advertising agency money to spend on a USP.  You also may not have time to take away from your business to do the research to find out why your customers really buy from you.  You are probably at your best making sure that your customers are satisfied and visitors leave your location with a good impression. 

There is no reason for you to stop making that good impression on prospects and customers.  Working with a local marketing consultant like Big Time Local Marketing Dude Fish/us gives you the best of both worlds.  You are able to get expert help getting your marketing message tuned to the right ‘station’ of your customers, while at the same time, you are not paying Madison Avenue prices for the service.  Call us today so that we can discuss your position in the market and how we can help you with low to no cost ways to increase your profits with effective marketing.  We believe if you do what you do best and we do what we do best, there is every reason to believe that you can see a profit and revenue increase in the next 30 days. 

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www.SocialmediaprSolutions.com

www.pamperrypr.com

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Hear the interview of Marshawn Evans and Pam Perry......

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It is my pleasure to announce the opening of Marshawn Evans’ ME University^TM – The Ultimate Branding & Business Bootcamp taking place on October 1-2, 2011 at the Georgia Tech Hotel & Conference Center in Midtown Atlanta – sponsored by HP.

http://bit.ly/businessbrandingbootcamp

If you don’t know Marshawn, let me give you a QUICK rundown!

She is Reinvention Strategist (pretty cool title, huh?), entertainment attorney and celebrity branding expert. Get this – she has been contestant on The Apprentice with Donald Trump, a runner-up in the Miss America pageant, and wrote a best-selling book called “SKIRTS in the Boardroom” (which has hit #1 on Amazon in the Women in Business several times). She travels the world as a professional speaker. Plus, she is contributes regularly for major networks like CNN, Fox Business, ESPN, USA Today, Glamour Magazine, ESSENCE, Black Enterprise, and PINK Magazine.

Marshawn is often asked how she has been able to brand and position herself as an international speaker, business consultant, media personality, and best-selling author while also garnering a multitude of corporate sponsorships and celebrity clients along the way. I know you’d like to the same thing.

That’s why I am so excited that she has transferred her experiences and lessons learned into SYSTEM that will be shared at her ground-breaking event – ME University™.

You do NOT want to miss it.

ME University^TM is a perfect match for those who want to learn how to generate income sharing their personal story, expertise, and advice through writing, speaking, consulting and appearing in the media. It is ideal for authors, coaches, sales professionals, consultants, entrepreneurs, executives, and ANYONE looking to enhance their brand. The bootcamp will also cover how to get corporate sponsorships for your projects and initiatives.

Click Here http://bit.ly/businessbrandingbootcamp to learn more. The seats are going fast…hope you can make it!

Get your Social Media Swag on!

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www.pamperryonlinepr.com for tools and tips

to do your social media marketing

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via nationalblackbookfestival.com

. . .Dozens of Authors
. . .Thousands of Readers
. . .All Under One Roof

June 10-12, 2011
Houston, Texas, Doubletree Hotel (Downtown)

Get Signed ● Get Published ● Get Publicity
Friday, June 10, 2011 - 9:00 a.m. to 5:00 p.m.
Doubletree Hotel, 400 Dallas St., Houston, TX
In Conjunction with the National Black Book Festival

If you are serious about taking your book(s) to the next level, this is the conference for you. Early registrants receive a 15-minute, one-on-one session with the panelist of your choice.

Top book industry experts share information and strategies on how to make your literary breakthrough and turn your existing or future book(s) into a bestseller!

Conference includes three powerful sessions, lunch and a closing reception. Literary Breakthrough Conference sessions are as follows:

● Book Publishers: Hear from editors at major publishing houses on what they are looking for in a book proposal; how they determine which author and which books to publish; and how they determine whether an author receives a 2-book deal or a 5-book deal.
● Book Marketers and Promoters: Hear from book marketing experts on how to receive maximum, targeted exposure for your book; how to get radio stations, newspapers and televisions to contact you for interviews; and why you should/should not aspire or expect to be on Oprah.

● Book Industry Agents: Hear from influential book agents on how to locate and identify the best agent for you; submit your book proposal; and how much of a book advance a first-time or repeat author should expect.

Conference registration fee includes all sessions, lunch and closing reception.

Standard conference registration fee (until May 15, 2011):
$297.00/person - Pay full amount here

Late conference registration fee (after May 15, 2011):
$327.00/person - Pay full amount here

Pay one of your $99.00 installment payments here (all installments have to be paid no later than March 31, 2011):

Forms of payment: Visa, M/C, Am Ex, Disc, Paypal, Check or Money Order – Use registration form here: http://www.nationalblackbookfestival.com/breakthroughreg.pdf
Participating authors at NBBF receive a $20.00 discount off conference registration. Author must already be registered for NBBF to receive the discount. Use registration form to apply discount.
All fees are nonrefundable
Payable to: National Black Book Festival, 14300 Cornerstone Village Dr., Suite 370, Houston, TX 77014
Space is limited; reservations are on a first-come, first-serve basis.
Hotel accommodations available at Doubletree Hotel. Call (713) 759-0202. Ask for National Black Book Festival room block.

Tickets may be purchased for the conference luncheon or reception separately here for those who do not wish to attend the entire conference:

Literary Breakthrough Conference Luncheon Ticket (1:00 p.m.)
ONLY $50.00 Each

Literary Breakthrough Conference Reception Ticket (7:00 p.m.)
ONLY $60.00 Each

Book Publishers Session
9:00 a.m. to 10:30 a.m.

Malaika Adero, Vice President and Senior Editor of Atria Books (Simon & Schuster), is also founder of Up South, Inc., an organization that promotes and presents authors and artists. A writer as well, she has authored books, essays and poetry.

Vickie Stringer, CEO of Triple Crown Publications, is the queen of urban novels. After writing her first novel, she sold thousands of copies independently and subsequently launched Triple Crown, one of the largest urban fiction publishers.

Book Marketers/Promoters Session
11:00 a.m. to 12:30 p.m.

J. M. Benjamin is CEO of A New Quality Publishing, a New York-based firm which specializes in urban fiction. J. M. has utilized guerrilla marketing and grassroots techniques to sell thousands of books, vital information for self-published authors and budding publishing firms. Some of the company's successful titles include Dutch: The Sequel and Heaven and Earth.

Pam Perry is the Chief Visionary of Ministry Marketing Solutions Inc. and the nation’s premiere Christian literary PR Coach. She has worked with clients such as TD Jakes, Bill Winston and Dr. Suzan Johnson Cook. She is an online media strategist working on movies like “The Secret Life of Bees” for Fox SearchLight films.

Luncheon Keynote Speaker
1:00 to 2:30 p.m.

ReShonda Tate Billingsley
Bestselling Author, Movie Producer
ReShonda is the national bestselling author of 18 books. Her sophomore novel, Let the Church Say Amen, is being made into a movie of which she is Executive Producer and actress Regina King is the director.

A former television and radio news reporter, ReShonda has been in the journalism business for more than two decades. Currently, the co-host of From Cover to Cover literary talk radio show and an editor for the Houston Defender Newspaper, ReShonda has worked as an anchor and reporter for NBC, ABC and FOX television stations in Beaumont, TX, Oklahoma City, OK and Houston, TX. She left her job at FOX News in Houston in 2007 to write full-time.

Book Agents Session
3:00 to 4:30 p.m.

Maxine Thompson is a literary agent, writer and editor. As a literary agent, she has brokered more than 60 book deals for herself and other authors. Several of her clients' books have been Black Expressions Book Club selections.

Regina Brooks is the founder and President of Serendipity Literary Agency LLC. Equally at home in the technical world of engineering as in the literary world of writing and editing, Ms. Brooks has over a decade of experience in senior positions at major publishing houses including John Wiley & Sons Inc. and the McGraw-Hill Companies.

Janell Walden Agyeman is a veteran in the New York publishing industry circles and a native of Kansas City, Missouri. Among her past and current clients are Tananarive Due (science fiction and fantasy author), Sharon Draper (Coretta Scott King Literary Award winning author) and syndicated columnist Leonard Pitts Jr. She runs the Miami branch of the Marie Brown & Associates Literary Agency.

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How it Works

1. Choose your Package  http://www.prunderground.com/press-release-packages/

2. Easy Checkout with Paypal

3. Submit Press Release

4. We Distribute your Social Media Press Release

·         RSS Feeds

·         Social Bookmarks

·         News Aggregators

·         Social Networks

5. Increase Rankings, Inbound Links & Social Media Chatter Takes Off

Get Started Now

News Feeds

http://www.prunderground.com/press-release-packages/

Pam Perry, PR coach & Social Media Strategist

www.PamPerryPR.com office: 248.426-2300

http://about.me/pamperry

info@ministrymarketingsolutions.com

Youtube:   www.youtube.com/pamperry1 

Twitter:     http://www.twitter.com/pamperry

Facebook: www.facebook.com/pamperryfanpage

Linkedin:  http://www.linkedin.com/in/pamperryprcoach

Podcasts: http://blogtalkradio.com/ministrymarketingsolutions

Home

• Press Release Packages
• How it Works
• Get Social Media
• About Us
• Community

See the full gallery on Posterous

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@pamperry on Twitter

So, you're writing a book or you're an author and want to "get out there?"

Are you searching for solutions on how to market, promote and sell your book?

I will walk you through the steps to help you fulfill your dream in the PR BOOT CAMP or you can get the brand new Social Media Services.

I can help you as your PR Coach by giving you all the resources, contacts, best-selling tips, proven PR strategies to get your book "out there."

As your PR Coach, I will help you:

1. Define and target your audience
2. Build a platform to reach the masses
   
3. Create a BRAND that delivers sales & speaking engagements
   
4. Develop a campaign strategy -and a budget
   
5. Produce dazzling press and marketing materials
6. Navigate social media like linkedin, twitter, facebook, youtube & MORE
7. Generate media hits in radio, television, magazine and newspapers
   

Download your FREE MP3

"What Every Christian Author Should Know"

by Pam Perry, PR Coach & Social Media Strategist

Private PR Strategy Consultation with Pam Perry In this powerful 60-minute strategy session on the telephone with me, I will give you absolute clarity and next steps to take. Get contacts, resources and more to go to next level in your marketing. www.pamperrypr.com..

BUILD YOUR BRAND Sessions (3 Private Strategy Sessions with Pam Perry) During your 3 private, 60-minute telephone consultations, Pam will brainstorm with you about the ideal next steps to take share your message with the RIGHT media to build your brand and "get out there." You'll learn Social media secrets...more..

How To Launch Your Book Campaign on a Budget Here is everything you need to know before you embark on your book campaign. Once the book is published a lot of authors believe it will sell by itself. NOT! This mp3 will give you the "skinny" on what it takes! On a budget too! www.pamperryprcoach.com and see http://www.ministrymarketingsolutionsblog.com

Web 2.0 Teleseminar "Be The Media" Learn about the new social media forms with cutting edge experts Pam Perry and David Mathison in the mp3. Brand better online - hear how! www.christianbookbuzzonline.com

Publishing and Promotion Teleseminar with Pam Perry & Omar Tyree Hear insider secrets from seasoned Publicist and Best-Selling Author - here's what you'll get: · An insider's grasp of how major publishers work · The facts you need on how to secure an agent · Hard-won wisdom on self-publishing & more...

PR Boot Camp LIVE Telecourse with Pam Perry I will help you cut through the publicity maze, “master the media” & successfully market your message.Over FOUR WEEKS during teleclasses & field work, I will:1. Evaluate and improve your book marketing plan, tweaking your ideas & more! ..... THIS 4 WEEK PROGRAM WILL CHANGE YOUR LIFE AND BUILD YOUR BRAND!  COMES WITH 2 MONTHS OF SUPPORT after the course!

2010 PR Boot Camp SECRETS: Preview Call with authors Kim Brook & Ed Houston Thank you. If you need additional assistance, contact Leah Hubbard at waabiz@aol.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 248.342-8806. God Bless you, Pam Perry, PR coach www.ministrymarketingsolutionsblog.com..

Resources for Writers Key resources for authors for promotion, marketing,writing, editing,poetry, song writing, legal info and tons of websites to conect with to learn the "insider" secrets of the literary world. Get this and launch your writing career RIGHT! www.pam..

FREE PR Boot Camp Tips & Testimonies If you’ve considered a social media campaign, but not yet dipped your toes in the water, the chances are that you’ve been deterred by the drawbacks. Hear this call and see how easy we can do it for you! www.pamperrypr.com..

62 Ways to Boost Your Business - Networking Tips This booklet offers practical and immediately useable networking insights in bite-size pieces from eleven professionals in various fields from throughout the United States. These surefire tools and techniques work for you! Brand like a superstar!..

Stand Out, Get Noticed & Get More Business Social Media Teleseminar "Stand Out, Get Noticed,Get More Business" In this teleseminar you’ll learn how to: * Infuse your traditional PR methods with new social media tools..

PR Boot Camp Tool Box! "Get Out There" Latest information and teachings on: * How to Build a Platform * How to Create On-Line Buzz & beyond * How to Put Together a Killer Press Kit * How to Get the Attention of the Media - continually * How to Budget Your Time & mo..

Synergy Energy Book by Pam Perry Here's your book! Let me how I can further SERVE you. Watch the upcoming video series on Social Media PR & Branding. http://www.youtube.com/pamperry1..

Ebook2Eriches eBook 2 eRiche$ you will learn: How to get ideas that you never even knew existed out of your mind, onto paper and into your very first e-book quickly and easily! How to prove to yourself that you CAN write an e-book, as a matter of fact, you alrea..

Branding Super Star Call with Cedrick Harris and Pam Perry This is a great content call. Many people say that we could charge $200 for this material, but you get it as a "thank you" for being one of my faithful readers, facebook friends or maybe just a twitter followers. I want you to Brand like a su..

115 PR Tips to Brand Your Ministry 115 PR Tips to Brand Your Ministry – This Electronic booklet is my “marketing mind” melted own on paper. It covers corporate branding, promoting events, graphic design, how to get radio, TV & print interviews, how to “catch” up on the Web 2...

Christian Publishers Motivational Monday: Dream BIG eBook by MMS Faith without works is dead. It’s not enough to have a dream – you have to have a plan and work your plan! This ebook will dare to chart your course. Reignite your vision and be consistent in your persistence in your pursuit. Incorporate these 7 st..

Intro Call on Ardyss Body Magic with Pam Perry This intro call with Pam Perry talking about the Body Magic garment that helps you drop 2 to 3 dress size in 10 min. www.drop3sizes.com/pamperry..

Digital Evangelism - Email Marketing Mp3 How to use email marketing techniques to expand your “customer evangelists.” This audio MP3 will give you the who, what, why and how to do it. Comes with a Powerpoint Presentation and worksheets...

Branding for Ministries "How to Put Together a Winning Strategy" Creating a Winning Marketing/Communications Strategy / Strategy: The fundamental purpose of strategy is to integrate the activities of the organization around a distinctive position in the market, which delivers value to the market over a period of time...

PR Boot Camp Teleclass Launch Orientation PR Boot Camp Coaching Teleclasses will take you to the next level as an author. As your coach, I am like . . . Your own personal trainer

Here is what one of our "campers" said:

Stanice Anderson Author of "I Say a Prayer for Me," Inspirational Speaker and Performance Artist

www.stanice.com

http://www.facebook.com/pamperryfanpage

 

"Failing to plan is planning to fail.  Pam's PR Boot Camp is excellent preparation and a jump start toward promoting your testimony in written word.

The most important thing I left the PR Boot Camp with is an understanding of the platform building and book promotion process and how it is supported by God's word.. 

Specifically, I was able to take the marketing plan we developed and set dates to implement each action item on the plan. 

For me, PR Boot Camp was a baptism in fire of Internet marketing!"

Jacquie Lewis-Kemp

So, see my new blog!!! I learned in class.

Website: www.jlewiskemp.com

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It's time to get serious. Get some direction. Implement your action plan. Get some sales! "Just one good idea - implemented the right way  - at the right time - with the right connections - can equal millions of dollars."  - Pam Perry, PR Coach

Hey future best-seller, It's summer but don't get in a slump. Time to kick it up a notch. Don't know where to start?  Need some professional PR help? I am offering one-on-one 90-minute strategy sessions for authors  who want to brain-storm with me, create a winning book marketing campaign - and walk away with a written action plan (with targeted media contacts and my social media marketing secrets). It's time to get out there!

Don't know what to do next with YOUR book campaign? From all the emails I get, I can see a lot of folks have hit a brick wall.  I want to help YOU plow through it! It's my calling! In this powerful 90-minute strategy session on the telephone with me, I will give you absolute clarity and next steps to take. The advice will be so powerful and relevant to whatever is happening in your business/ministry or with your book, the call will be recorded to be used as a reference tool by you later on. Suggestion of items to be discussed: ·     Your ministry and the vision ·     How to best develop your Brand, Products and Services ·     Strategies to use for media exposure ·     How to use social media marketing for your ministry & book ·     How to best execute your Plan within your budget ·     Media contacts & connections you need to accomplish your goals A written follow-up conference report with an action plan, contacts and resources will be provided. BUT WAIT - THERE'S MORE! Will include A TARGETED MEDIA LIST, The GET OUT THERE KIT and the ground-breaking book "SYNERGY ENERGY: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry" as a bonus! ($500 value) Only $250 We set a time for the 90-minute session that is convenient for YOU when payment is received.  Click the PayPal logo above.  Want to hear what happy clients have said? Click here

Pam Perry, PR Coach The NEW Ministry Marketing Solutions, Inc. "Brand YOUR Best Life"

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166.mp3 Listen on Posterous Pam Perry among best social-media specialists

Thursday, 16 December 2010 03:58 PM EST

Pam Perry Christian publishing marketing consultant Pam Perry has been named one of the country's best social-media specialists. She was a Top 100 Winner in a competition by the home-based business Web site StartUpNation.com, which identified Perry's Detroit-based Ministry Marketing Solutions among "the outstanding unsung heroes of our economy—home-based entrepreneurs." A former public relations officer with The Salvation Army, Perry founded her own agency in 2000 to help predominantly African-American churches, authors and artists promote their events and releases. A few years ago she began to focus more on helping clients understand how to use social media, from blogs and Facebook to YouTube. In addition to helping run promotional campaigns and events, she teaches churches and individuals how to maintain their own online presence. "Publishers have been putting more responsibility onto authors to promote their books, but many of them don't know how to do it," she said. "They don't know about blogging and podcasts." Perry said that following blogs and online updates, she believed that "video will be the next big thing ... not highly produced, but the slice-of-life type of things, with a mobile phone."

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10 Branding Tips by Pam Perry, PR Coach

) Have your coach help you with the tagline, mission statement, elevator pitch, newsletters, letters, project sheets, bios, firm description, etc.) to coincide with the brand and your message.

2. Develop a timetable/calendar of outreach to the media and social media: What to do daily, weekly, monthly. See my Synergy Energy book.

3. Regularly write and distribute news releases to the media and places live PRWeb.com and BlackPR.com

4. Participate (attend, speak, host, present, show) in at least two national and local industry conferences. (hear below)

5. Have an opt-in box on your website and send out regular autorepsonders. .

6. Get known for expertise by writing articles, blogging, doing teleseminars and speaking at organizations events (even if for free!)

7. Develop tip sheets about your Unqiueness! What makes your different and what are your BENEFITS! Include these differentiating tips as the basis for all your branding statements.

8. Post your calendar of events and appearances on your website/blog with links.

9. Promote via social media your appearances before and after each event.

 10. Optimize your website to be informational based so that search engines can find you, and clients can read material that shows your expertise.

 
Branding is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition but also the perceived value. Do these 10 tips for your branding elements and become a BRANDING SUPERSTAR!

167.mp3 Listen on Posterous

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A title is more than the name of your book--it's the basis of your brand

A strong title not only sells the book, it creates a brand--or position--for the author.

The following articles review the stories of nonfiction owners who used the titles of their books to establish a brand that promoted their careers to new heights of achievement and profitability.

Lessons from Timothy Ferris' "4-Hour Workweek" Timothy Ferris' 4 Hour Workweek teaches several important lessons about planning and creating a career-building nonfiction book. Analyze the Top 10 reasons this book's success was planned and created for author and publisher profitability. . . . Keep Reading

Case study: Bob Prosen's Marketing Materials for Authors Suggestions and tips for creating marketing materials that sell your book and your image as a thought leader in your field. Marketing materials also make it easy for authors to promote speaking and other services. . . . Keep Reading

Lessons in personal branding from Sarah Susanka's "not so big" success Having created a strong brand build on her "Not So Big House" architecture books for Taunton Publishing, Sarah Susanka has applied her "not so big" principles to life design. . . . Keep Reading

The real significance of Dan Poynter's "Book Publishing Encyclopedia" Both new and experienced authors, as well as author-publishers, can profit from the information and strategies in this popular book. NOTE: I'll be interviewing Dan Poynter on July 18th, 2008. . . . Keep Reading

Michael Port, Book Yourself Solid Profit from a detailed analysis of one of 2006's most successful book launches (and author career re-launches). . . . Keep Reading

Paul B. Brown, Publishing Confidential Profit from an insider's look at nonfiction publishing, including a point-by-point annotated look at a successful proposal. . . . Keep Reading

Learning from Customers for Life Discover why "Customers for Life," originally published in 1990, still enjoys respectable sales. This book has several important lessons to teach authors seeking similar success with their book. . . . Keep Reading

Robert Boice's Advice for New Faculty Members Title, quality, and relevance come together to create a well-positioned book that never goes out of date. . . . Keep Reading

Steven Feinberg's The Advantage Makers Follow along as Steven Feinberg spends 2 years translating 30 years of experience into a book for Financial Times Press. . . . Keep Reading

Josef Woodman, Patients Beyond Borders Learning from Josef Woodman's Patients Without Borders: Everybody's Guide to Affordable, World-Class Medical Tourism . . . Keep Reading

Nedra Kline Weinreich's "Hands-on Social Marketing" Learn why a "career" book doesn't have a best seller, in conventional terms, to be profitably published. . . . Keep Reading

Robin William's, "Non-Designers Design Book" Learn how the "other" Robin Williams created a brand by defining who her market isn't! . . . Keep Reading

Richard Bolles, "What Color Is Your Parachute?" What you can learn from the success of this 25-year best-seller and its expansion into a brand. . . . Keep Reading

Learning from the "...For Dummies" series 12 elements contributing to the success of the "...For Dummies" series. . . . Keep Reading

Jay Conrad Levinson's Guerrilla Marketing
Find out how Guerrilla Marketing earned Jay Conrad Levinson millions of dollar--over 35, in fact. . . . Keep Reading

Source: http://www.publishedandprofitable.com/

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A marketing innovator across the sports and entertainment industries www.MaxSiegel.com Click to Watch Max Siegel and Tavis Smiley

Max Siegel, "CHANGING LANES" on BET Max Siegel made history as the highest ranking African-American executive in NASCAR when he became President of Global Operations at Dale Earnhardt Inc. Before that, he held dual titles at Sony/BMG, serving as both senior vice president of Zomba Label Group, where he was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake, and Usher; and as president of Zomba Gospel, where he helped mastermind the unprecedented success of gospel greats such as Kirk Franklin, Fred Hammond and Donnie McClurkin. A graduate of the University of Notre Dame Law School, he founded a talent agency that represented stars of music and sports, including football legend Reggie White and batting champion Tony Gwynn. Now CEO of Max Siegel Inc. a sports, marketing, entertainment, and media holding company, he works with brands to meet lifestyle, entertainment and diversity needs in different industries.   The divisions of Max Siegel Inc. include: Revolution racing, a NASCAR sanctioned, minority owned race team designed to develop minority and female race car drivers The 909 Group a lifestyle marketing agency Blueprint Universal, an urban inspiration label with multi-media platform of music and lifestyle entertainment; Max Siegel Inc. creates literary, television and film properties, including the soon-to-be released BET series, "Changing Lanes" and the Harper Collins book, Know What Makes Them Tick: How to Negotiate Almost Any Situation. Siegel has appeared on Oprah, NPR's Tavis Smiley, ABC's Good Morning America, ESPN, and CNBC; he has been featured in the Wall Street Journal, USA Today, the New York Times, Crain's New York Business, Black Enterprise, Billboard Magazine, Gospel Truth Magazine, and Gospel Today Magazine, among others. There's not a situation that daunts him and not a dilemma he thinks the principles in Know What Makes Them Tick can't solve. As he travels the country giving motivational speeches, managers, artists, church leaders, sports figures, and businesspeople are drawn to his ability to connect with people across disciplines, cultures, and ages. He has spoken to a wide range of organizations including Hershey Corp., Eli Lilly, ESPN, the National Dental Association, the U.S. Army Key Influencer Tour, Columbia Law School, Gospel Heritage Praise & Worship Conference, Black Entertainment & Sports Lawyers Association Annual Conference, University of Michigan Law School, and Howard University School of Law. Siegel's career has an unlikely trajectory. A self made man, he started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships - with peers, mentors, supervisors, and industry leaders - that took him to the heights of professional and personal achievement. He's grown fragmented niche markets into bestseller-sized audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country, giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences. The secret, Siegel says, is to know what makes others tick. Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation by Max Siegel by Harper Hardcover ~ Release Date: 2010-02-16 List Price: $25.99 Our Price: $5.45 Buy Now

MAX'S SPEAKING TOPICS Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation About My Father's Business: Merging Business and Faith Why Should They Work With Me? Move Almost Anyone to Be Part of Your Success The New Secret to Growth: Diversity You Don't Need A Master Plan: Building the Cycle of Success in Business and in Life An Old-School Guide to the New Social Networking Bounce Back from Mistakes: Remember Who You Are and Where You Come From Speaking inquiries or review copies of the book for interviews or blog tours, contact: Pam Perry, Ministry Marketing Solutions, Inc. info@ministrymarketingsolutions.com 248.426-2300

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Any enterprise built by wise planning, becomes strong through common sense, and profits wonderfully by keeping abreast of the facts. Proverbs 24:3-4 TLB

Step 1: Define your target audience.
Who is your main customer? What do they look like? What do they watch? Listen to? What other media do they consume? The more research you do the more you can identify and target your ideal customer to BUY YOUR BOOK!

UNDERSTAND YOUR MARKET… Once you have an idea, research it. Check Amazon and see if any similar books exist. Is there a need for your book? How will your book be different? Will it withstand the competition? Find out everything you can about your topic; become the authority.

Step 2: What’s your PLATFORM?
Find your “book hook.” What message are you marketing?
Get your message “out there!” But what do you want to say? Are you an expert? An evangelist? Do you want to position yourself as a “brain” or a “creative” – or do you have endorsements that will speak volumes for you? Whoever endorses you will “pin point” how you will be perceived/branded in the market. Make sure your message that you communicate makes the media say “wow” and not yawn. Examine yourself and find your unique selling position. Why is your book worthy of media attention?

Talk to everyone you know, network, get a marketing mindset! Find places to start, get bookings to teach/speak and work your way up. Make your initial mistakes locally, and build a devoted following close to home. Take speaking, voice or acting lessons, or hire a media or PR coach. Join the local Toastmasters or the National Speakers Association. You’ll get practice speaking in front of people, feedback and contacts for places to speak. Video yourself; critique yourself; and practice a lot. You want to shine for the media and make your “followers” proud.

Step 3: Build a media “wish list”
We would all love to be on Oprah, Tom Joyner, Steve Harvey and TBN…that’s a for sure best-seller status. But starting out, get a focused, realistic media database that reaches the core target audience. What do they read, watch and listen to? Do you really know the media? Google the media that matches your platform.

Find addresses at websites. Although websites seldom reveal addresses of print or broadcast contacts, they’re a good place to find the addresses of website editors and content producers, and to figure out the company’s addressing system. You can sometimes find e-mail addresses using online directories such as Yahoo’s People Search. Also, Linkedin.com is a good source. I know tons of authors who have made personal contact with producers through social networking sites like facebook, myspace, or twitter.

Another smart way to find e-mail addresses is to browse the message boards or blog at websites for newspapers, magazines, radio stations, and TV stations. Reporters and producers often respond to comments and criticism on these boards and blogs, and their e-mail addresses are usually displayed along with their messages

Use Eblast services too to “stir up the buzz” and get the word out immediately to the masses.

Here are some Eblast service/media to look at:
(Targeting the African-American and African-American Christian markets)

BlackGospelPromo.com
DetroitGospel.com
GoodGirlBookClubOnline.com
GospelEblast.com
GospelEFlyer.com
ChristianPRGroup.com
CushCity.com
Izania.com
BlackChristianbookpromo.com
Gospeltube.com
BlackPR.com
There's more: see www.PamPerryPRCoach.com

Step 4: Create dazzling press materials.
If you’re trying to pitch Essence, “O” magazine or your local weekly neighborhood newspaper, you better come correct. You only have one chance to make a first impression. Get customized press kit folders if doing mailing. Or get graphics help to design your EPK (electronic press kit). But whatever you do, get great author photos. A picture is worth a thousand words – and a “glamour” shot will get you noticed. Even in the Christian market, being attractive sells more books. Make sure your press releases, fact sheets, articles and pitch letters stand out from the crowd and “position” yourself. BRAND!

In this electronic age, having a top-notch Website and Electronic Press Kit (epk) will show that an author is professional. Increasingly, editors are viewing them as tickets to the game.

Great error-free press materials are the foundation to a good campaign!!! Get help if you need it. See www.PamPerryPR.com

Step 5: Media contacts – they are your friends.
How do you meet the media? Go where they go. Go to conferences where you know media will be there like the Gospel Heritage Conference, The PowerNetworking Conference, The Stellar Awards, ICRS (formerly CBA) and even the regional/local National Black Association of Black Journalists. Not even a bad idea to join as an associate member. You’re a writer, right? Networking and building relationships is critical. If you can meet them, keep in contact by commenting on their work – so they know you’re just not “begging” allll the time – but really are an educated media consumer. (Also, get their name right!)

When you prove yourself as an “expert” and dependable source of information, you get reporters to contact you over and over. And they will tell their friends about you because you will become known as a good source.

But never brow beat and badger a reporter/producer with unwanted phone calls, faxes or E-mails – that’s a quick way to make an enemy with the whole industry. If they don’t respond, ask them why and then move on. There are tons of other media that will reach your target market. Use your time and energy wisely and don’t be a pain – and when you really have something to contact them about – just a quick email is all that is needed.

FINALLY and most importantly: REMAIN ENCOURAGED, STEADFAST AND prayerful. Prayer is the key.

For free mp3 on WHAT EVERY CHRISTIAN AUTHOR SHOULD KNOW, CLICK HERE

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

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